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The Market Potential of Sports

August 30, 2016 Facebook Twitter LinkedIn Google+ Latest News,Entering New Markets,Marketing Your Company,Export Marketing

The Market Potential of Sports


Today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion), according to a recent A.T. Kearney study of sports teams, leagues and federations. This includes infrastructure construction, sporting goods, licensed products and live sports events. Live sports events in particular offer a compelling proposition to different industry participants from free-to-air broadcasters seeking viewers and advertising revenues and pay-TV broadcasters looking for loyal subscribers, to sponsors moving away from traditional media, event organizers, athletes and spectators. The global sports industry is growing much faster than national gross domestic product (GDP) rates around the world. And the global sports value chain its size, makeup and revenues has significant growth prospects for the future.

The Sports Events Market
The worldwide sports events market, defined as all ticketing, media and marketing revenues for major sports, was worth €45 billion ($64 billion) in 2009. Football (soccer) remains king: Global revenues for this sport equal €20 billion ($28 billion) yearly almost as much as the combined €23 billion ($32 billion) in revenues for all U.S. sports, Formula 1 racing, tennis
and golf

In Europe alone, football is a €16 billion ($22 billion) business, with the five biggest  leagues accounting for half of the market, and the top 20 teams comprising roughly one quarter of the market.