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International Marketing Opportunities in Machinery?


August 30, 2016 Facebook Twitter LinkedIn Google+ Latest News,Entering New Markets,Marketing Your Company,Export Marketing


International Marketing Opportunities in Machinery?

Machinery

The market for machinery is global; formerly concentrated in the developed economies, now both demand and supply are spread widely across the world. The increase in both purchases and production of machinery from emerging markets such as China and India has been a notable feature of the machinery market in recent years.

Market Motivators:
Low Interest Rate Environment – The very low interest rates in developing countries during the period of 2010 – 2014 created a flow of cheap money for investment that benefited machinery market.
Technology Development – Rapid technological development helped markets for products which involve technology, such as that for machinery manufacturing.

Market Negatives:
Global Recession – The global economic slowdown following the financial crisis of the 2008 was a restraint on the machinery manufacturing market during 2010-2014, which is an investment market.

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